Brand value is the financial worth of a company’s brand and may affect its revenue and the overall market. Often corresponds brand value to how much customers are willing to spend on a product. Companies with high brand value benefit from strong market recognition since they can channel or create consumer trends.
As part of its long-term investment strategy, Bolna AS invests in leading international companies with high brand value. In this portfolio, the company primarily invests in companies with the world’s top brands ranked by Interbrand (Best Global Brands 2020), Forbes (The 2020 World’s Most Valuable Brands), the Kantar Group (2021 Most Valuable Global Brands), and BrandFinance (Global 500 2021).
Kantar Group. A summary of the global ranking of the Top 100 brands (Kantar, July 2021)
The Top 50 Most Valuable Global Brands (Visual Capitalist, January 2021)
Global Top 25 Brands (Seligson & Co Fondbolag Abp)