Walk, cycle, skip and swim: being physically active promotes health and protects people from cancers, diabetes, heart disease, and obesity – key forms of non-communicable diseases (NCDs). The Let’s be active campaign is promoting the advice of the WHO Global action plan on physical activity, which was endorsed at the World Health Assembly in 2018.
Rising health awareness coupled with increasing knowledge about what is favorable for the body is driving a broad trend towards a healthier lifestyle. More and more people adjust their habits and consumer choices as they increasingly take responsibility for their own health and well-being.
Since 2017, the wellness market has expanded by 6.4%, from USD 3.7 trillion to USD 4.2 trillion. This growth is twice as fast as the global economy grows. By 2023, the physical activity sector’s value alone will cross USD 1.1 trillion. The market share of personal care, beauty, and anti-aging accounts for USD 1,083 billion. Of the health and wellness industry, the US has in value the largest market size (USD 52.5 billion), followed by China (USD 19.9 billion), Australia (USD 9.5 billion), the UK (USD 9 billion), and Germany (USD 6.4 billion).
Bolna AS invests in companies related to physical activity, health, and wellness. These investments include very small minority interests in the companies below.